Activation Metric Design
Define the moment a new user has truly started—and how you will measure it.
Workshops and analysis to choose an activation definition that matches your product’s real value, not a vanity first-login count. You leave with a shared metric, supporting events, and a reporting rhythm product, growth, and success can trust.
What is included
- Activation hypothesis workshop
- Event and property recommendations
- Leading vs lagging indicator map
- Team-ready definition one-pager