Blog
Practical writing on onboarding analytics—activation definitions, sparse-event diagnosis, cohort windows, and handoffs that keep product and success aligned.
Activation without vanity: picking a first-value moment
How Bangkok product teams can replace “signed up” with a definition that predicts who will still be around in week four.
Reading first-session friction from sparse events
When early-journey tracking is incomplete, you can still reconstruct hesitation patterns without inventing precision you do not have.
Cohorts that respect onboarding windows
Weekly signup cohorts hide weekend effects and release noise. Align windows to how people actually finish setup.
Handoffs between product and success after day one
Onboarding analytics only help if customer success sees the same early signals product uses to prioritize.