Devsignalbase
Onboarding analytics for teams who need to know where new users hesitate—and what to fix next.
See the first sessions that decide who stays
We work with SaaS and digital product teams to reconstruct signup-to-activation paths, define meaningful activation, and keep measurement honest as features ship.
Primary engagement: an Onboarding Funnel Audit—a written review of drop-off, instrumentation gaps, and product fixes your next cohort can feel.
Based in Minburi, Bangkok, we run remote workshops across Asia-Pacific with handoffs analysts and engineers can keep using.
Related offers
Audits, activation design, first-session instrumentation, and monthly office hours—priced as advisory work, not a platform subscription.
Onboarding Funnel Audit
Trace where new users hesitate, stall, or leave before they reach first value.
Activation Metric Design
Define the moment a new user has truly started—and how you will measure it.
First-Session Instrumentation
Design tracking for the first hour so early friction is visible, not anecdotal.
Onboarding Office Hours
Monthly working sessions to keep activation measurement honest as features ship.
What clients say
Notes from product and growth teams who needed shared activation language, not another vanity chart.
“They helped us stop counting signups and start measuring the setup steps that actually predicted retention.”
Krit Phan — Head of Product, logistics SaaS
“The funnel audit named three friction points we had been arguing about for months—with evidence our engineers trusted.”
Elena Ruiz — Growth lead, fintech app
“Office hours keep our activation definition stable when we ship. That alone saved us from another vanity metric rewrite.”
Pim Chan — Analytics manager, edtech
Ready to map your activation path?
Walk through our six-step activation map, then choose an engagement that fits your stage.